The Case Begins
Posted by EYHokie
I have to admit, some of the luster has worn off. I still see the importance so I am pushing on.
Where was I going to find a willing company? Do I just look up small business in the phone
book and start calling? No. Having graduated from UR, I realized I have a
great resource. There are always
companies that want to be a part of the Capstone projects. However, we just don’t have enough students
to work with every company.
I was initially given two companies to look into: Looks
Better Than You Feel and RSVPHere. I don’t
want to go into the reasons I picked one of the other but I decided to go LBTYF
as it was advertised to me.
I am going to be meeting Kim Newlen, owner, in a few weeks
for lunch. This will be my opportunity
to understand her vision and hopefully start to get a framework around the
learning objectives.
What do I know now?
Looks Better Than You Feel appears to be a great
concept. Women struggle in all sorts of
ways as they go through cancer. Kim is
trying to provide an outlet for fashion specifically pointed at these
women. She is trying to improve the
fashion of medical garments. Who would
have thought of such a niche market? Kim
Newlen.
Kim Newlen, what an amazing testament to the power Christ in
one’s life. Her and her mother both
battled breast cancer. She has been an
active part of the Richmond community, bring woman together in support of each
other. Kim has been featured in several
magazines and has had several public speaking engagements[i]. You cannot mention Kim without a reference to
“Sweet Mondays” her create outreach to woman in the community. You can read her story on the MD Mercy
website.
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